WHERE IT STARTED
Wisely Automotive is a family-run independent business in London, specialising in selling, purchasing, servicing and repairing used BMW & MINI electric vehicles.
Founded in 2015 by Arthur and Emma, who share 20 years of BMW main-dealer experience, the business began with a simple goal: to deliver a better, more personal customer experience. In the early days Wisely stocked everything from entry-level MINIs to a McLaren 12C. EVs were still new territory for most dealers, but at Wisely intrigue was high and in 2017 the team bought a Solar Orange BMW i3 for their own use. Its clever engineering and distinctive design quickly won them over
Collecting our first ever BMW i3, a 2014 Range Extender in Solar Orange. DV14CAX, if you’re still out there, thank you for sowing a seed!
That spark shifted Wisely’s focus towards electric cars, leading to a diverse stocklist of early EVs including Tesla Model S, Jaguar I-PACE, Renault Zoe, Smart EDs — and even a historically significant Tesla Roadster, Europe’s Signature 250 VIN #000002.
VIN #000002 is believed to be the first Tesla Roadster officially delivered to a European customer
As the business grew, Martin and Eddie joined the team, and in 2019 Wisely opened its base on Raymouth Road. With more i3s arriving for sale and support, Arthur and Eddie began learning the full depth of i3 maintenance and repair, laying the groundwork for the specialist service Wisely offers today.
A pattern was beginning to develop at Wisely HQ
A major catalyst for growth came in 2021 with the launch of the YouTube channel, created by Martin. Now with over 21,000 subscribers and more than 3 million views, it has become a trusted guide for i3 owners and prospective buyers around the world.
Martin busy filming YouTube content inside our old Raymouth Road showroom
By 2024, demand for i3 servicing and repair had accelerated, leading to the launch of MobileService, Wisely’s nationwide mobile support for i3 owners. The mission now is clear: to support every aspect of BMW i3 ownership long into the future, while continuing to build expertise across the wider BMW & MINI electric range.
One of our MobileService Ford Transit vans, out and about nationwide servicing a BMW i3
WHY WE ARE DIFFERENT
SPECIALISTS BY CHOICE
As a family-run business, our focus on the BMW i3 is intentional, not incidental. We’ve spent years buying, preparing, servicing and repairing these cars ourselves, building a level of understanding that general dealers and workshops simply don’t match. When you come to us, whether for a car or for technical work, you’re dealing directly with the people who know the product inside out.
INTEGRITY FIRST, ALWAYS
We don’t do sales tricks or vague technical explanations. Whether we’re selling a car or carrying out repairs, we’re clear about what’s being done, why it matters and what you can expect. Our honest, transparent approach is why so many customers choose us over larger operations, and why they stay with us throughout their ownership.
CONSISTENT CARE
As a family-run business, the same small team is responsible for the cars we sell and the work we carry out. There’s no passing things along or hiding behind departments — just consistent, familiar people who know your i3 and stand behind the standards we set. That continuity is a big part of why our customers stay with us year after year.
